Day 20 of the 30 Day Challenge is an introduction to setting up a Google Adwords Account. Probably not the best introduction to Adwords on the internet however it is pretty difficult to go into much detail in a 15 minute video as Adwords is quite a complex system.
I would recommend spending additional time learning about the nuts and bolts of Adwords rather than just jumping right in because it is important to do it the right way otherwise you will find yourself spending money on keywords which aren\’t going to convert and also paying too much per click.
The best advice I can provide in regards to Adwords is to start off with a small budget and keep your keywords highly targeted. The more targeted the keywords are to your niche the more likely you are to generate a sale. If you are successful with your highly targeted keywords then you can start to experiment with broader keywords.
One of the leading experts in running successful Google Adwords Campaigns is Perry Marshall. He has a free 5 day course on his site www.perrymarshall.com
