If you are anything like me you tend to start getting caught up in the hype of this method or that and over complicate things. A perfect example of this is a thread over at the warrior forum about a fellow warrior who funnily enough blocked out all of the noise currently circulating around various internet marketing circles and going back to the basics.
Adsense was a gold rush for a lot of internet marketers in it’s early adoption however Google had to make several changes to improve the quality of traffic which resulted in a lot less profits for publishers. This was when phrases like “Adsense is dead” and “life after Adsense” were really common buzz words which no doubt you have come across on numerous occasions.
The strategy seemed to become less sites which offered greater quality content and a shift to promoting affiliate products and services and CPA opportunities. However the said warrior member recently went against the grain and adopted the following strategy.
- 1. More sites focusing on tightly themed niches or micro niches
- 2. Focus on popular products which can be found on sites such as Amazon, Ebay and Walmart (more likely to receive a greater RPC)
- 3. Greater emphasis on low competition keywords which have decent levels of traffic
- 4. Some of his greatest earners are sites with less than 30 pages, some sites with only one page are making $2-$3 a day
- 5. Builds 4-5 sies at a time and gets them ranking within a week
- 6. Content is always product descriptions
- 7. Relies exclusively on article marketing purely for back links
- 8. Occasionally ranks in the top 5 for keywords with no back links
- 9. Achieves up to a 75% click through rate
Just to add my 2 cents, the main key here which I believe is still rather under utilized is going after the low hanging fruit. It’s so tempting to go after that keyword which gets 500 to 1,000 searches a day rather than focus on the one which gets 50 – 100. You will have to do far less work to rank for those long tail keywords and spend more time building sites rather than building back links.
Also make sure your sites aren’t spammy, create good quality content which adds value for your visitors otherwise you may find your sites don’t hang around for long in the SE’s.
I am going to put this method to the test and see what sort of results I can come up with 