Today GuruBob goes over how to find keywords for your Adwords campaigns using Market Samurai. There is another video going over a little more detail about running your campaigns. Again as I mentioned yesterday these really aren\’t the best video tutorials on Adwords around but they give you a rough idea of how it works.
Visit www.perrymarshall.com for a more in depth and accurate course on Google Adwords.
Finding Keywords For Your Adwords Campaign
Add Keywords To Your Adwords Campaign
Points to not from this video are that when split testing you do not need to switch an ad on or off to ensure the best ad is displayed as mentioned in the video as Google automatically displays the ad which has the highest CTR. You simply need to add as many ads as possible and Google will do the rest.
Also mentioned in the video is to simply add the broad, phrase and exact match of your keyword however that is not necessarily going to give the best results. If you have your keyword entered as broad match then Google will display it for keywords which it believes are related to your keyword which may not convert well therefore it\’s best to start off with exact match first and then try phrase and broad match if you have success.